About “Metal Supply and Sales”

Concept

Metal Supply & Sales Magazine is

  • a popular Russian publication covering the whole spectrum of events of the metallurgical industry. Over the 11 years of its existence the magazine has deserved a good reputation as a reliable source of information in the specific segment of the market.
  • a magazine about the structure and mechanism of the metallurgical business. The magazine reports on the most advanced practical experiences of leading companies, their advantages, prospects of development of the metal and steel markets, as well as economical situation in Russia and abroad. 
  • a member of Russian Union of Metal and Steel Suppliers
  • a member of Russian Union of Metal Exporters
  • a General information sponsor of Metal-Expo Exhibition
Circulation – 12 000 copies, at least 112 full-color type pages.
Periodicity – 12 issues a year (monthly).
Scope – Russian & international ferrous & non-ferrous markets: news, analytics, interviews, reviews, reports, etc.
Distribution: Issues are distributed to Russian producers and traders of steel, rolled products, tubes and pipes, steel wire products, non-ferrous metals and alloys, major metal and steel consumers, as well as to the CIS enterprises & companies.

Topics

Contents of the Magazine:

  • Russian news
  • International news
  • News of cooperating industries
  • Metal and steel markets
  • Economy of metallurgy
  • Metal and steel consumption
  • Production and sales
  • Metal and steel supplies
  • Materials and equipments
  • Materials and technologies
  • Non-ferrous metals
  • IT technologies
  • Metallurgical mosaics
  • History of metallurgyMetal in arts
  • Sports
  • Leisure
  • World of hobbies
  • High lifeEtc.

Target Groups

Distribution:

  • On corporate and individual subscription
  • Mailing to regular recipients
  • Distribution at exhibitions and conferences (in Russia and abroad)
Main distribution centers:
  • Moscow
  • St. Petersburg
  • Ekaterinburg.
Distribution centers:
  • Samara
  • Nizhny Novgorod
  • Volgograd
  • Rostov-on-Don
  • Magnitogorsk
  • Chelyabinsk
  • Perm
  • Tumen
  • Novosibirsk
  • Novokuznetsk
  • Irkutsk
  • Krasnoyarsk
  • Vladivostok
  • Khabarovsk
  • other industrial centers of Russia as well as leading CIS and international enterprises
Readers:
  • suppliers
  • producers and consumers of ferrous and non-ferrous metals
  • cooperating industries
  • representatives of federal and regional governmental bodies
Circulation Breakdown:

  • 32% - Heads and top-managers of companies, enterprises, and works of ferrous and non-ferrous metallurgy.
    Average age – 40 y.o., education –higher.
  • 28% - Commercial directors, heads of supplies departments, engineers of metal and steel consuming industries: power-engineering complex, machine-building, metalworking, building etc. Average age – 40-45 y.o., education – higher, technical.
  • 19% - Heads and leading specialists of metal and steel trading companies.
    Average age – 30 y.o., education – higher.
  • 5% - Heads and specialists of unions, associations, federal and regional governmental bodies.
    Average age – 50 y.o., education – higher.
  • 8% - others.

Organized Events

Exhibitions
  • Metal-Expo, the biggest and the most popular metallurgical exhibition in Eastern Europe (annual event since 1994, www.metal-expo.com)
Conferences
  • Russian Metal and Steel Market, International Conference (annual event since 1998)
  • Metal and Steel Trading of Eastern Europe, International Conference (annual event since 2005)
  • Galvanized Steels Market, Reinforced Rolled Products Market etc. conferences (annual events since 2006)
  • Practical conferences/seminars
  • Development of Advertising Communications in Metal and Steel Markets (annual event since 2002)
  • Marketing Communications for Metallurgy and Metal and Steel Trading (annual event since 2003)
Competitions
  • Best advertising artwork in the metallurgical industry (annual event since 2003)
  • Best internet project among Russian and the CIS metallurgical and metal and steel trading companies (annual event since 2003)
Ratings
  • Metal and steel supplies – top 5 (twice a year since 2000)
  • Metal and steel trading - top 10 (twice a year since 2000)