newapproachof assigningeachcustomernotonly
adedicated salespersonbut alsoengineerswho
develop thecustomer’sneeds for twoor threeorfive
years fromnow rather thanbeingonly responsible
forcurrent sales.
TMK isactivelyengaged inR&Defforts to
producepremiumconnections foroperations in
adverseclimaticandgeological conditions, including
off-shoreanddeep-water locationsand theFar
North.Permafrost, aggressiveenvironments, very
deepwellsandnewproduction techniques set rigid
requirements for technologyandqualityofpipes
used.
2013wasa record-breakingyear forTMK’s
premiumconnections sales.Thecompany shippeda
total ofmore than360 thousand tonnesofpremium
connections,which isalmostone thirdabove the
2012 level.Thisyear,TMKplans tohavea further
increase in theoutputof itspremiumproducts,
which todayenjoy fairly strongdemand.
Thepast yearwasalsomarkedbyamilestone
forTMK.Twowell-knownpremiumconnections
lines,ТМК-ULTRAandТМК-Premium,were
broughtunder the singlebrandofТМКUP.The
companyexpects thenewbrand togrowandbecome
recognizable in2014.
All this taken togetherhasprovidedTMKwith
astrongplatform toenhance itspositionasaglobal
leader inOCTGand linepipeproducts.Thecompany`s
principalcustomers includemajorRussianoilandgas
companies, suchasGazprom,Rosneft,Surgutneftegas,
GazpromNeft,LUKOIL,Transneft,Russneft,Tatneft,
andBashneft. In theUnitedStates,TMKIPSCO
benefits from longstandingrelationshipswithadiverse
end-userbase, includingChevron,Shell,ExxonMobil,
Anadarko,Devon,ChesapeakeEnergy,EnCana,BPetc.
Thecompanyalsoships itspipeproducts tonationaloil
companies, suchasONGC(India)andADCO(UAE).
TMKplans to increase itsglobal footprint in the
majoroil andgasmarketswhere it alreadyhas local
production facilities: theNorthAmerica,Russia,
Europe, and theMiddleEast.Thecompanyalso
intends tocontinue focusingprimarilyonhigher
value-addedOCTGproductswithanemphasison
seamlessOCTG.Aspartof this strategy,TMKplans
to furtherenhance itspremiumconnectionbusiness
bydevelopingpremiumconnectionsproduct range.
Consolidationofproductionassets,
implementationof innovative scientificand
engineeringdevelopmentsandgeographically
diversified salesnetworkallow thecompany tocreate
amodern technological complexmanufacturing
high-techandcompetitivepipeproducts.TMK’s
uniqueproductionand servicecapacitiesenable it to
satisfydemandof awide rangeof customersandoffer
effective solutions for theiroperational challenges.
L
15
Special Issue 2014
Metal Supply&Sales
